Björn Borg’s Billion-Dollar Brand: Unraveling the Tennis Legend’s Career and Current Net Worth

Bjorn Borg is a Swedish tennis player who has a net worth is $80 million. Bjorn Borg is the first man to win 11 Grand Slam singles tennis titles – six at the French Open and five consecutive titles at Wimbledon. Bjorn won his fifth Wimbledon in 1980 in a memorable five-set match against John McEnroe. The match and the events leading up to it were made into the 2017 HBO movie “Borg vs. McEnroe.

Bjorn Borg net worth:
Category:
Richest Athletes › Tennis Players
Net Worth: $80 Million
Birthdate: Jun 6, 1956 (67 years old)
Birthplace: Stockholm
Gender: Male
Height: 5 ft 10 in (1.8 m)
Profession: Tennis player
Nationality: Sweden

Bjorn shocked the world when he retired in 1983 at the age of 26 when he was arguably still at a very competitive point in his career. In retirement, Bjorn launched a highly successful fashion brand.

Bjorn was incredibly popular worldwide, but especially in his native Sweden, at the peak of his career in the 1970s and 1980s. Bjorn was the first professional tennis player to earn more than $1 million in tournament money in a single year. He accomplished that feat in 1979. Earning $1 million in 1979 is the same as earning around $4 million in today’s dollars.

In total, he earned $3,655,751 during his career. After adjusting for inflation, that’s the same as around $20 million in today’s dollars.

In addition to tournament earnings, Bjorn earned millions from endorsements during his professional career. For example, in 1977, Bjorn earned $425,000 from the following companies:
*FILA – $200k
*Bancroft rackets – $100k
*Tretorn shoes – $50k
*Scandinavian air – $25k
*Tuborg beer – $50k

Borg officially announced his retirement in 1983 at the age of 26. The news shocked the tennis world, with McEnroe specifically attempting to persuade Borg to keep playing in order to continue their rivalry. Borg was not convinced, however, though he did attempt a comeback from 1991 to 1993 that was largely unsuccessful.

Borg is still considered to be one of the greatest tennis players of all time. He had a very distinctive playing style and unparalleled fitness. He could outlast most of his opponents and generally played in a more dominant and aggressive style. He is credited with helping develop the style of play that dominates tennis today. In addition to his physical prowess, Borg also had a reputation for being extremely calm under pressure, inspiring the nicknames of “Ice Man” or “Ice-Borg.”

In his career, Borg won a total of 77 top-level singles titles and four doubles titles. He was inducted into the International Tennis Hall of Fame in 1987 and was elected Sweden’s top sportsperson of all time by the Swedish newspaper Dagens Nyheter.