French revolution – how Borg and Evert changed tennis landscape 50 years ago
This French Open marks 50 years since two blond teenagers swept the board at Roland Garros and changed tennis forever.
Bjorn Borg and Chris Evert would go on to share 29 grand slam singles titles but June 1974 saw them both lift their first major trophies.
Borg had turned 18 only 10 days previously but his era of stardom had already begun thanks to a run to the Wimbledon quarter-finals the previous year.
Having survived two five-set matches earlier in the tournament, the cool Swede with the headband and flowing locks came from two sets down to defeat Spaniard Manuel Orantes 2-6 6-7 (4) 6-0 6-1 6-1.
Both Borg and Evert – who are Testimonees for the luxury Swiss watchmaker Rolex, the Official Timekeeper of all four grand slam tournaments – played a different brand of tennis to their older rivals.
Boasting double-handed backhands and strong baseline games, they challenged the traditional dominance of the net while bringing a mental relentlessness that caused opponents to crumble.
The playing style they ushered in is now the norm, while the profile they gave the sport catapulted it onto the front and back pages.
Roland Garros would be a key venue for both. Borg went on to win five more times, including four in a row between 1978 and 1981, while Evert lifted the Coupe Suzanne Lenglen seven times in total despite not playing in the French Open between 1976 and 1978.
