Victoria Beckham Drops a Game-Changing Announcement About Her Fashion Empire

While Victoria Beckham is often associated with little black dresses, oversized sunglasses, ’90s pop star glamour, and classic slip dresses, her deep-rooted connection to denim deserves just as much recognition.

Beyond being a global style icon known for effortlessly pulling off the “jeans and a nice t-shirt” look, Beckham has left a lasting mark on denim fashion since the early 2000s.

After stepping away from music in 2004, she fully immersed herself in the fashion industry, launching her own clothing line, VB Rocks, in collaboration with the now-defunct brand Rock & Republic. Her debut design? Denim, of course.

Her first jeans—available in two washes—were crafted to enhance and lift the silhouette, complete with her signature Crown logo embroidered on the back pockets. By the end of 2005, her designs had graced the runway for the first time, solidifying her transition from pop star to serious fashion designer.

Now it appears the 50-year-old former Spice Girl is looking back at said denim design roots as inspiration for her latest denim collection, and sartorial lovers can’t contain their excitement. This week VB has shared posts on Instagram with her 33m followers, giving fans a glimpse of the designs of her latest launch.

Though she already designs denim in her eponymous line (how could we forget her 70s-inspired collaboration with her son Romeo’s on-off girlfriend Mia Regan?), she seems to have completely changed up the offering for her “denim refresh: collection: contrasting light wash on deep denim, barrel jean silhouettes, 70s style front pockets on high-rise lengths: the new collection has a complete vintage feel, finished with a touch of quintessential VB elegance.

Fans were quick to comment on the similarities between her new collection and her Rock & Republic collection, saying: “I used to love my VB rock republic jeans !” and “Yes!!! Fantastic! I absolutely loved your collab with rock and republic back then, full denim, low rise and mid rise, beautiful dark blue washes….can’t wait for your line to come out now.”